Learn more about. This smile. Smile with lays: meet this smile, tia created no limits foundation inc. To inspire purpose and build confidence in special-needs children. Her fashion show events have helped many kids to dream bigger and even pursue modeling. fritolay.com. Facebook. Twitter. (hashtag) smilewithlays. Find us on Lays.com. SmartLabel: Scan here for more food information. 1-800-352-4477 Call for more food information. Scan the code to find out more about how tia is celebrating kids with special needs. Questions or comments? 1-800-352-4477. Mon-Fri 9:00am to 4:30pm CT email or chat at fritolay.com. Help. Support operation smile. Each lay's smile bag you buy helps us reach our goal of a $1 million donation to operation smile - an organization that changes lives one smile at a time. for each specially marked lay's smile bag purchased between august 31, 2020 and December 6, 2020 lay's will donate $0.01 per bag to operation smile. Guarantee minimum: $500,000. Maximum payment to operation smile: $1,000,000.