Peanut butter flavored ceral, naturally and artificially flavored. Made with whole grain. New! Kellogg's Family rewards. Made with Jif Peanut Butter. Kellogg's Family Rewards: Look inside for code. Start earning rewards today!. Whole Grain: 8 g or more per serving. Eat 48 g or more of whole grains daily. Give us your feedback: Tell us what you think about this cereal. Talk to us. And learn more about other new Kellogg's products. Choosy moms choose Jif. Enjoy smooth peanut butter flavor for breakfast or as a yummy snack! Love your One serving of Kellogg's cereal with 1 cup of milk is a good source of protein & gives kids calcium, vitamin D & potassium. Mix it up! Make your own chocolate peanut butter cereal by mixing Kellogg's Krave Double Chocolate cereal & Kellogg's Jif Peanut Butter cereal. Earn rewards. It's easy! 1. Find code inside package. 2. Enter code at 3. Collect & redeem points for family rewards. Visit to redeem codes and for complete details. Questions or comments? Visit Call 1-800-962-1413. Provide production code on package. Please recycle. Paper box. Plastic bag.