Going gray is only one of the ways your hair ages over time. It also becomes coarser, frizzier, dryer, less manageable, and more vulnerable to breakage. Clairol Age Defy Expert Collection permanent hair color in 5W Medium Chocolate Brown fights grays to make your hair look 10 years younger (vs. untreated hair) by delivering rich, saturated color. The powerful three-step system starts with an exclusive pre-treatment that smoothes the hair cuticle. Next, the Age Defy hair color advanced gray coverage technology targets unwanted gray hair, even stubborn or resistant hairs, with a lush shade of medium chocolate brown. Finally, the included Pantene Pro-V ColorSeal Conditioning Therapy infuses hair with deep moisture and shine. Your hair is left looking and feeling rejuvenated. Advanced Hair Color System in 5W Medium Chocolate Brown targets resistant grays Fights 7 signs of aging hair: grays, lackluster color, coarseness, frizz, dryness, breakage, and unruliness Gives you radiant color for hair that looks 10 years younger (vs. untreated hair); Gray coverage technology gives you permanent brunette hair color that lasts up to 8 weeks One application kit: Smoothing Pre-Treatment, Color Creme, Activating Creme, Pantene Pro-V ColorSeal Conditioning Therapy, Gloves