Medium Golden Blonde. Indulge your hair with new advanced Hydrience - 100% deeply moisturizing color that saturates each strand with long-lasting radiant color and locks in shine for up to 6 full weeks. No color penetrates deeper to last longer - even on resistant grays. New moisture-lock color cream. Pamper your hair with a new water-based color Creme that saturates each strand with radiant, permanent color - so gentle you feel the difference - even right after coloring. New color shine conditioner. Treat your hair to a new deeply moisturizing conditioner that's richer and thicker. Now two applications keep your hair luxurious longer. New professional colorist gloves ensure expert color application. When you're a Hydrience blonde, your color is luminous and stays true. Your color has depth because it shimmers. Indulge your hair with brilliant, long-lasting color that shines and shines. On gray(salt/pepper) hair, Golden Bluff will appear lighter on your gray than on your non-gray hair, giving a natural highlighted effect. On natural red hair, Golden Bluff will give you a light reddish blonde result.